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7 Ways to Increase The Power of Your Sales Letters

Technology may well be moving at a mind-boggling pace, but there will always be room for the humble sales letter within your marketing armoury. These staples of the marketing world haven’t really...

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How Many Ideas Should One Piece of Marketing Contain?

Let me give you a clue. “The number of ideas to use in an ad should be odd – and three’s too many” Timo Everi, Hasan & Partners Helsinki I couldn’t put it better myself. The key to any form of...

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Creating Winning Sales Letters

Sales letters are still widely used despite the growing popularity of email marketing. In some cases a letter can make more of an impact because people are becoming immune to emails and are more...

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How to Write Sales Letters That Work

Is there a definitive template that will guarantee a successful sales letter? No. The only reason I say “no” is because there are far more factors that have to be taken into consideration when it comes...

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