7 Ways to Increase The Power of Your Sales Letters
Technology may well be moving at a mind-boggling pace, but there will always be room for the humble sales letter within your marketing armoury. These staples of the marketing world haven’t really...
View ArticleHow Many Ideas Should One Piece of Marketing Contain?
Let me give you a clue. “The number of ideas to use in an ad should be odd – and three’s too many” Timo Everi, Hasan & Partners Helsinki I couldn’t put it better myself. The key to any form of...
View ArticleCreating Winning Sales Letters
Sales letters are still widely used despite the growing popularity of email marketing. In some cases a letter can make more of an impact because people are becoming immune to emails and are more...
View ArticleHow to Write Sales Letters That Work
Is there a definitive template that will guarantee a successful sales letter? No. The only reason I say “no” is because there are far more factors that have to be taken into consideration when it comes...
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